The Settings section covers configuration options and integrations for Advertising Intelligence, including how to connect ad platforms, call tracking systems, and conversion tracking.
Why configure Settings?
- Connect multiple advertising platforms in one place
- Set up call tracking to measure phone conversions
- Configure conversion tracking for accurate ROI
- Manage admin and user-level settings
- Customize how data is displayed and calculated
What's included
- Google Ads Manager: Connect Google Ads to Advertising Intelligence
- Microsoft/Bing Ads: Connect Microsoft Advertising
- Facebook Ad Accounts: Connect multiple Facebook Ad accounts
- LinkedIn Ads: Connect LinkedIn advertising campaigns
- TikTok Ads: Connect TikTok advertising
- Amazon Ads: Connect Amazon advertising
- Simpli.fi Ads: Connect Simpli.fi advertising
- Individual Campaigns: Connect individual ad campaigns
- CallRail Integration: Connect CallRail for call tracking
- Telmetrics Integration: Set up Telmetrics call tracking
- Google Analytics Conversions: Track conversions with Google Analytics
- Facebook Custom Conversions: Customize Facebook conversion tracking
- Google Ads Conversion Settings: Configure Google Ads conversion sources
- Admin vs User Settings: Understand setting levels
Get started
- Go to
Advertising Intelligence>Settings. - Click
Connectnext to the ad platform you want to add. - Follow the authentication prompts to grant access.
- Configure conversion tracking and call tracking as needed.
- Set up management markup fees if applicable.
Supported Platforms
Advertising Platforms
- Google Ads
- Facebook Ads
- Microsoft (Bing) Ads
- LinkedIn Ads
- TikTok Ads
- Amazon Ads
- Simpli.fi Ads
- LocalAds
Call Tracking
- CallRail
- Telmetrics
- Marchex
Conversion Tracking
- Google Analytics
- Facebook Conversions API
- Platform-native conversion tracking
Call tracking setup
In the Settings > Connections tab, you can connect your call tracking account. Phone call tracking data includes total calls, unique callers, answered calls, time, phone number, call status, call classification, duration, and recording.
Supported call tracking providers:
To view your call tracking data, navigate to the Phone Calls tab in Advertising Intelligence.
Supported advertising platforms (details)
Advertising Intelligence supports multiple advertising platforms, allowing you to view and analyze campaign performance from various sources in one centralized dashboard.
Google Ads
- Search Ads
- Display Ads
- YouTube Video Ads
- YouTube Search Ads
- Google Shopping Ads
- Gmail Ads
Facebook Ads
- Instagram Ads
- Messenger Ads
- Audience Network Ads
Microsoft (Bing) Ads
Connect Microsoft Bing Ads to track ad spend and performance data across Microsoft's search and display advertising network.
TikTok Ads
Connect your TikTok Business account to view insights into your TikTok Ads campaign performance.
Amazon Ads
Use Amazon Ads data to make data-driven decisions. Track campaign-level performance, daily trends, and other metrics for your Amazon advertising campaigns.
Simpli.fi Ads
Connect Simpli.fi Ads campaigns to track performance metrics and provide comprehensive reporting. Simpli.fi specializes in programmatic advertising and local targeting.
LocalAds
Connect LocalAds to track and analyze local advertising campaign performance and metrics.
LinkedIn Ads
Connect your LinkedIn Ads account to view insights into your LinkedIn Ads campaign performance alongside other platforms.
Additional features
In addition to advertising platform data, Advertising Intelligence includes a Google Analytics view that shows goal completions and top traffic sources.
Currency display
The currency displayed in Advertising Intelligence is based on the currency configured on your connected advertising account. This ensures consistency between your ad platform and the dashboard.
How currency is determined: The currency shown matches the currency set up on your connected Facebook or Google Ads account. For example, if your Facebook ad account is configured in USD, then USD will be displayed throughout Advertising Intelligence for metrics like Client CPC and Client Spend.
Where currency appears: Currency is displayed for all monetary values, including Client CPC (Cost Per Click), Client Spend (total advertising spend), and other cost-related metrics.
Frequently Asked Questions (FAQs)
Yes. You can connect multiple Facebook Ad accounts, Google Ads accounts, and other platforms to aggregate reporting across all your advertising.
Admin settings apply to the entire account and include markup fees and default configurations. User settings are personal preferences that don't affect other users.
Connect CallRail or Telmetrics in Settings. Once connected, phone call data will be included in your conversion metrics and ROI calculations.
Yes. Connect Google Analytics to pull conversion data into Advertising Intelligence alongside your ad platform data.
The dashboard displays data in the currency configured for your connected advertising account. The currency matches your Facebook or Google Ads account settings. See the Currency display section above for details.
Advertising Intelligence displays ad spend data pulled from your connected platforms but does not store or generate billing receipts.
To adjust how spend is displayed: Go to Settings > Connections, click the three-dot menu next to your connection, and select Edit Management Fee. This adds a percentage on top of the base spend figure shown in the dashboard.
To get billing receipts: Log in to the ad platform directly, for example the Google Ads or Facebook Ads billing section, and download receipts from there.