The Advertisements section covers ad performance analysis, creative comparisons, and conversion tracking features in Advertising Intelligence.
Why use Advertisements?
- Compare ad performance across different campaigns
- Analyze creative effectiveness side-by-side
- Track and customize LocalAds conversions
- Monitor form fills and lead generation
- Optimize campaigns based on performance data
What's included
- Compare Ad Performance and Creatives: Side-by-side comparison of ad performance and creative assets
- LocalAds Conversion Customization: Customize conversion tracking and form fills for LocalAds
Get started
- Go to
Advertising Intelligence>Advertisements. - Select campaigns to compare performance metrics.
- Review creative assets and their performance.
- Configure conversion tracking for LocalAds if applicable.
Ad performance comparison
Compare campaigns to understand:
- Which creatives drive the most engagement
- Performance differences across platforms
- Cost efficiency of different ad variations
- Conversion rates by creative type
LocalAds conversion tracking
Customize how conversions are tracked:
- Form fill tracking
- Custom conversion events
- Lead attribution
- Conversion value settings
Frequently asked questions (FAQs)
Use the Advertisements section to select multiple campaigns and view side-by-side performance metrics including clicks, impressions, conversions, and ROI.
LocalAds conversion customization lets you define what counts as a conversion, including form fills, phone calls, and custom events specific to your campaigns.
Yes. The compare and contrast feature shows performance metrics for each creative, helping you identify top performers.