Advertising Intelligence provides live reporting and analysis for your digital ad campaigns. Get big-picture campaign analysis to understand ad performance and grow ROI.
Why use Advertising Intelligence?
- Consolidate reporting from Google, Facebook, LocalAds, and Microsoft Ads in one place
- Calculate precise ROI using Average Sale and Close Rate data
- Compare individual campaigns side-by-side
- Integrate with the Executive Report for unified marketing insights
- Add management markup fees to client reporting
What's included
- Accepting Facebook Requests: Accept requests for digital advertising campaigns
- Access MatchCraft AdVantage: Access Merchant Center via SSO
- Customizable Settings and Key Metrics: Configure settings and view key metrics
- Cheat Sheet: Quick reference guide for Advertising Intelligence
- Executive Report Integration: View advertising data in the Executive Report
- Advanced Campaign Reporting: Detailed reporting for individual campaigns
Get started
- Navigate to
Advertising Intelligencein Business App. - Go to the
Settingspage to connect your ad platforms. - Select the connected campaign to enter your mark-up fees.
- View your dashboard to see consolidated reporting across all platforms.
Who is Advertising Intelligence for?
DIY users: Small businesses that run digital ad campaigns themselves. Make sense of your ad data and pinpoint your unique ROI.
DIFM & DIWM users: Agencies that run digital ad campaigns on behalf of their clients. Save time and provide real ROI to justify ad spend and secure campaign renewals.
What does Advertising Intelligence do?
Advertising Intelligence connects with Google, Facebook, LocalAds, and Microsoft ad reporting and analysis. Get real advertising ROI for your campaigns.
High-level stats
Track key metrics across Google, Facebook, LocalAds, and Microsoft Ads:
- Clicks
- Impressions
- Conversions
- Client Spend
- Average Client Cost-Per-Click
- Click through Rate
ROI calculator
Calculate precise ROI for your campaigns using Average Sale and Close Rate data collected from each unique user, plus Conversions and Spend from Google / Facebook / LocalAds / Microsoft Ads.
Detailed campaign table
Import individual Google / Facebook / Microsoft / LocalAds campaigns and compare ROI, Client Spend, Conversions, Clicks, Impressions, CTR, Average CPC, and Start/End Dates.
Integration with the Executive Report
View reporting for advertising, along with your other products, right in Business App. You and your clients can see what's happening across all digital marketing channels in one place.
Management mark-up fees
Add your monthly management fee to your client's ad spend. These markup fees are added to all cost-related metrics (e.g. Average CPC, ROI, Total Spend, etc.) and reflected in your clients' reporting.
Plan comparison
| Feature | Advertising Intelligence | Advanced Reporting |
|---|---|---|
| Connect Facebook Ads and Google Ads | ✓ | ✓ |
| Easy-to-read dashboard | ✓ | ✓ |
| Key campaign metrics | ✓ | ✓ |
| Individual campaign details | ✓ | |
| Custom date range analysis | ✓ | |
| Campaign funnel and objective reporting | ✓ | |
| Keyword and ad analysis | ✓ |
Frequently Asked Questions (FAQs)
Advertising Intelligence supports Google Ads, Facebook Ads, LocalAds, and Microsoft (Bing) Ads. Additional platforms like LinkedIn, TikTok, and Amazon can be connected in Settings.
Enter your Average Sale value and Close Rate in the ROI calculator. The system combines this with Conversions and Spend data from connected platforms to calculate your ROI.
Yes. In Settings, you can add monthly management fees that will be reflected in all cost-related metrics shown to clients.
Once connected, advertising data automatically appears in the Executive Report alongside your other marketing metrics.