Posts Overview

The Social Marketing Composer helps you create, schedule, and manage social media content across multiple platforms in one place. Whether you are posting a single update or running a campaign, the Composer provides the tools you need to customize each post for every network.

Why use Posts?

• Publish to multiple social accounts at once
• Customize content for different platforms
• Schedule posts in advance or save them as drafts
• Ensure each post meets platform requirements and limits
• Improve writing quality with grammar tools
• Use AI to generate post content and images

What’s included

• AI Post Creation: Use AI tools to generate engaging post content
• Posting Content: Step-by-step guide to publishing content
• Using Images: Best practices for image content and optimization
• Image and Video Requirements: Technical specifications and platform requirements
• Posting Videos: Complete guide to video content posting
• Share Reviews as Posts: Convert customer reviews into social media content
• Long-Form Blog Content: Publish blog content through Social Marketing
• Manage Posts: Edit, delete, and organize your scheduled and published posts

Get started

1. Go to Social Marketing.
2. Click Compose or Create.
3. Select the social accounts you want to post to under Post to.
4. Write your content or use Write with AI to generate post text.
5. Add images or videos, or use Stock Imagery or Generate Image with AI.
6. Choose Post Now, Schedule, or Save as Draft.

How to Compose a Post

1. Go to Social Marketing.
2. Click Compose or Create.
3. Choose Social Accounts under the Post to section.
   • You can select multiple social accounts across platforms.
   • Only one X (Twitter) account can be selected per post due to X’s publishing rules.
   • Posts cannot be scheduled or published to expired accounts.
4. Write Content under the Content field:
   • Use Write with AI to generate post text.
   • Shorten links to track performance or fit character limits on X (Twitter).
   • Add emojis, hashtags, or tagged accounts.
   • Insert content from RSS feeds or curated sources.
   • Save posts as templates for future use, or apply existing templates.
   • Use Customize by Account to adjust text for different platforms.
5. Add Media
   • Upload your own images or videos.
   • Use Stock Imagery or Generate Image with AI.
   • Instagram requires an image; TikTok requires a video.
6. Schedule or Publish
   • Choose Post Now, Schedule, or Save as Draft.

Platform-Specific Options

Instagram

• Choose between Post or Story.

TikTok

• Paid Partnership Content – Enable if promoting a third-party business.
• Organic Content – Enable if promoting your own business.
• Allow Comments, Duet, or Stitch – Choose how others can interact with your video.

Google Business Profile

• Add a Call to Action (CTA):
  • Book – Invite users to book an appointment.
  • Order – Link to an ordering page.
  • Shop – Encourage browsing a catalog.
  • Learn More – Provide more details on a linked page.
  • Sign Up – Prompt users to register or join.
  • Call – Add a clickable phone number.
• Add a Start Date and End Date to make it an event.