Getting Started with Social Marketing
Managing social media can be time-consuming and complex—but it doesn’t have to be. Social Marketing offers a powerful, AI-enhanced platform to help businesses of any size grow their online presence, create compelling content, publish across multiple networks, and track success—all from a single dashboard.
Quick steps to get moving
- Go to
Social Marketingin your dashboard. - Connect your social media accounts in
Settings>Connect Accounts. - Create your first post using
ComposeorCreate. - Schedule posts or publish immediately.
- Track performance in
Insightsto optimize your strategy.
Why Social Marketing?
- Centralized platform for multi-channel publishing
- AI-powered content creation tools
- Visual content calendar and post scheduling
- Analytics and reporting for informed decisions
- Collaboration tools for teams
- Pro features to supercharge strategy
Key Features
1. AI-Driven Content Creation
- Generate posts quickly with AI-powered text and images
- Smart captions & hashtag suggestions
- Bulk creation of posts using AI
- Access to pre-built content templates for brand consistency
2. Post Management & Scheduling
- Post Composer: Write and publish to multiple platforms simultaneously
- Draft System: Save and revise content before going live
- Content Calendar: Visualize and manage scheduled posts
- Bulk Scheduling: Plan and publish large batches of content
3. Content Organization & Optimization
- View past posts: Reuse and recycle high-performing content
- Platform-specific optimization: Tailor each post to the best practices of each platform
4. Content Types Supported
- Text: Posts, captions, hashtags, mentions
- Visuals: Photos, videos, carousels
- Stories: Vertical, temporary visual content
- Link integrations: Shortened URLs and clickable.bio (Pro)
5. Analytics & Reporting
- Engagement: Likes, comments, shares, clicks
- Reach & Impressions: Know your visibility
- Audience Growth: See how your followers evolve
- Post Performance: Identify what’s working
- Export Reports: CSV download for deeper analysis
Note: Some analytics features require a Social Marketing Pro subscription.
Pro vs Standard Feature Comparison
| Feature | Standard | Pro |
|---|---|---|
| Connect Facebook & Google | ✅ | ✅ |
| Connect Instagram, LinkedIn, X (Twitter), TikTok | ❌ | ✅ |
| Draft, Schedule, Publish Posts | ✅ | ✅ |
| AI Text Generation | ❌ | ✅ |
| AI Image Generation | ❌ | ✅ |
| Bulk Create with AI | ❌ | ✅ |
| Clickable.bio & Link Tracking | ❌ | ✅ |
| Content Performance (All Platforms) | Facebook & Google only | ✅ |
| Unlimited Scheduled Posts | ❌ (20 max) | ✅ |
| RSS Content | ❌ | ✅ |
| Comment Management | ❌ | ✅ |
| Interesting Content Feed | ❌ | ✅ |
PRO features are marked with a PRO badge in the UI. Click the badge to upgrade your account seamlessly.
Supported Platforms
Social Marketing supports posting and performance tracking for:
- Instagram (Pro only)
- LinkedIn (Pro only)
- X (Twitter) (Pro only)
- Google Business Profile
- TikTok (Pro only)
Best Practices for Success
- Consistent Branding: Use templates and brand voice guidelines
- Content Themes: Rotate types of content (educational, promotional, entertaining)
- Use Calls-to-Action: Invite engagement (“Comment below”, “Visit our site”, etc.)
- Leverage AI: Use AI to brainstorm, generate, and refine ideas
- Optimize Timing: Use analytics to post when your audience is most active
- Track What Works: Learn from top-performing posts to improve future content
Frequently Asked Questions (FAQs)
Yes, for most platforms:
- Facebook, LinkedIn, X, and Google Business Profile: Deleting a post via Social Marketing also deletes it on the platform.
- Instagram: Posts must be deleted directly on Instagram.
Absolutely. Use the Content Calendar to plan, draft, and preview your posts before they go live.
Yes. The Post Composer allows you to create one post and share it across multiple networks simultaneously.
Yes. Key performance metrics include:
- Engagement (likes, shares, comments)
- Reach and impressions
- Audience growth
- Top-performing content
- CSV report exports
Yes. Collaboration tools include:
- Shared Content Calendar
- Draft saving and internal review
- Centralized publishing controls
Yes—especially with a Pro subscription:
- AI post and image generation
- Caption and idea generation
- Bulk content creation
No. Social Marketing is designed for organic content only. You'll need to run paid ads directly through the respective platforms.
Yes. Pro users can test different versions of content to see what performs best.
Yes. Performance data can be exported in CSV format for external reporting or backup.
- Standard gives you essential tools for Facebook and Google.
- Pro unlocks full power: more platforms, AI tools, link tracking, unlimited scheduling, deeper analytics, and more.
Get Started Today
Social Marketing helps you:
- Save time and reduce manual effort
- Publish smarter and more consistently
- Learn from performance insights
- Grow your audience and boost engagement
To unlock the full potential of Social Marketing, consider upgrading to Pro.